Marine Hardware Experts Talk Substrate in Your Fish Tank

Marine Hardware-Fish Tank Talk

Marine Hardware experts discuss substrate in your fish tank


What the heck is "Substrate", you inquire? Effectively, basically your substrate is the product that you have on the base of your aquarium. You can have sand, gravel, tiny stones, or fairly substantially just about anything definitely. Fifty percent of the entertaining of possessing fish is enterprise the inside decoration of your tank. Make it possible for your creativeness operate wild, but make totally guaranteed that you use sources that are protected and audio for your fish.

The most usual substrate is gravel. You have acquired seen individuals people today luggage in your close by pet preserve they get there in just about each individual color of the rainbow. You can also go to any hardware store and get all-purely natural gravel if you are most likely for a significantly fewer synthetic research. Just make beneficial that you rinse no matter what you use just prior to you location it into your tank and just take absent any bits that are unusually sharp.

Gravel provides your tank a superior aesthetic charm even though also anchoring your crops and encouraging you generate the biological filter inside of your tank. It is really also the most clear-cut substrate to cleanse when you are making use of your gravel vac as a result of your h2o alterations. Gravel is large adequate to resist being siphoned out of the tank, ut mild a lot more than plenty of to swirl all around and release all squander that has develop into sediment.  It is also quite minimal-cost, significantly if you acquired a big bag from the components preserve.

Heaps of hobbyists, generally cichlid proprietors, favor to use sand. If you are holding fish that sift sand searching for food items, heading with a single matter finer than gravel is the ONLY way to go. Like gravel, you can find it in numerous several shades, although it is harder to find out than gravel most pet stores carry only white and black, and the black is quite dear. Ideal here also, you can uncover a additional price-efficient alternative down at your close by components retail store.

Most stores have luggage of sand promoted as "engage in-sand". These sands are frequently used to fill children's sandboxes and as this sort of, are risk-free and audio and well prepared to go. They're going to simply call for a outstanding present of pre-washing just in advance of you set them into your tank even although, given that of the dust that they include, but they are attractive to use and instead affordable. Some much larger sized suppliers might potentially in fact have some coloured sands, but they are much more demanding to find and will almost certainly entail a unique invest in. Avoid "silica" sands as they have sharp edges that can slice your fish.

Sand is a great deal more challenging to clean up even so, mainly simply because of its mild excessive weight. You are unable to plunge your gravel vac into the sand with out sucking it up with your waste h2o. You have to be a fantastic offer added mindful even while siphoning, and periodically make time to stir the sand by hand to launch trapped pockets of squander and organic and natural make a variance. If you want basic to retain, sand is not for you.

You can also get baggage of crushed shell or limestone. These are effective if you are positioning with each individual other a maritime tank or an African cichlid tank as they are made up of calcium carbonate and this tends to improve the consuming h2o hardness and pH, which the two of these sorts of fish will delight in. This is surely a quite poor choice for fish from sensitive drinking drinking water, incredibly reduced pH environments like a lot of river fish from South and Central The united states of america.

What ever substrate you selected, it will include occasional upkeep. Normally not substantially much more than executing a quick stir and a minimal redecorating when your fish shift it all all over, but your substrate will earlier just about for very good, so opt for just one that you can continue to be with.

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6 Key Areas of a Comprehensive Website Audit

Let's face it. If you have a website, chances are you've done some sort of audit to see how well it's performing.

From speed to rankings, you've probably put your Website Design to the test at some point. However, a true website audit encompasses more than one type of audit. As a robust and essential part of your business, your website deserves a comprehensive audit that factors in all major key performance indicators of your online presence.

So what should a real website audit really look like? There are six major areas to a well-rounded website audit.

1. SEO & ORGANIC REACH AUDIT

How well your website fares in organic searches is a major part of a website audit. Understanding the total traffic to your site, your rankings and keywords bringing traffic to your site is critical for making improvements not only from a strategy perspective but also finding opportunities. An audit of your online presence should give you a pretty good idea of drivers of traffic and total traffic expectations. This can help you plan for further growth.

2. PAID VISIBILITY AUDIT

Most organic and paid campaigns are usually run completely isolated from each other. That's why a paid visibility audit is crucial to understanding if your ad spend is going to the right keywords. An audit of your website's paid campaign provides insight into what keywords are generating visits and the cost for those visits.

3. TECHNICAL AUDIT

Your website's usability and functionality matter more today than ever before. On one hand, users are becoming Web savvy and demanding better performance from your website. On the other, search engines are taking this to heart and giving preference to websites that are technically sound. That includes a variety of technical elements including load speed, image optimization, content to code ratio and more. Reviewing the technical foundation of your website is doubled when you consider both a desktop and mobile experience.

4. BACKLINK PROFILE AUDIT

Understanding the health of your backlink profile is an often forgotten part of a website audit. The quality and origin of links to your website are important for establishing your own website's authority. No wonder Google has put so much emphasis on a website's link profile as part of their ranking algorithm. It's also no surprise that acquiring quality, authoritative backlinks has become more difficult over time. Understanding where your own links are coming from can truly give you a perspective of how authoritative your website is in the eyes of search engines.

5. COMPETITOR AUDIT

Without having something to compare to, an audit is just a report. A comprehensive website audit should include a competitive audit that allows you to compare your website among competitors. A competitor audit may provide insight into online competitors of which you may not have been aware or a better view as to how well you compare among your competitors. Understanding how strong their organic presence is and how wide their paid campaigns can stretch can offer a better big picture view of your own website.

6. LOCAL AUDIT

Accurate business information is important for anyone. For local businesses that depend on foot traffic, accurate business information is vital. A wrong phone number, an old address or incorrect hours of operation can lead to a lost customer. A local audit provides a full view of existing local profiles giving you the opportunity to identify any problems that may be potentially turning customers away.

A website is an integral part of any business. Whether B2B or B2C, a website is an influential element in acquiring and retaining customers. A comprehensive website audit can ensure your website performs well in critical areas and help you drive your business forward.

Contact Virtual Focused Marketing for more information.

Via: http://www.websitemagazine.com/content/blogs/posts/archive/2016/04/22/6-key-areas-of-a-comprehensive-website-audit.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

 

Finding LSI Keywords

For some time now, lin regard to Content Marketing latent semantic indexing (LSI) keywords have played a crucial part of on-page optimization. As such, every blogger should pay extra attention to them if he or she wishes to rank for a particular phrase.

It is no longer possible to reach highest position in Google by simply spamming a keyword over and over again. Due to Hummingbird algorithm, copywriter has to create natural sounding articles that will, not only allow him to be found, but also provide valuable information to the end-user.

WHAT ARE LSI KEYWORDS?

Simply put, LSI keywords symbolize all the words and phrases that are semantically related to the main keyword we wish to rank for. This includes synonyms as well as the keywords that are in some way related and are likely to be present in an article (e.g., chocolate and milk).

What is the point of the LSI concept? Back in the day, Google ranked articles based on number of keyword repetition in comparison to length of the content (otherwise known as “keyword density”). So, if you were able to increase percentage of a keyword within the article (otherwise known as “keyword stuffing”), you were able to easily get into top 10 results. At one point, this flaw became so serious that Google had to take actions in order to save its SERP. This led tointroduction of semantic search.

Unlike previous algorithms, semantic search ranks articles based on text meaning. In other words, it uses LSI keywords to find connections and establish what your article is all about. Based on this, it allows article to compete with other top competitors. Have in mind that this system is much fairer. You are unable to rank solely on your on-page optimization and some cheap tricks. In fact, by using LSI keywords, you are only ensuring that your article is visible to Google and that it can be properly presented to end-users when they type certain phrases. With this in mind, there is more emphasis on off-page optimization and how other people perceive your article.

Like any other system, there are certain pros and cons. Obviously, Hummingbird algorithm forces copywriters to create high-quality articles. This benefits readers as it gives them valuable information and improves their Internet experience. On the other hand, due to semantic search, articles will rank not only for the targeted main keyword, but also all other related phrases and synonyms. This can be seen as both positive and negative thing as it can lead to monopoly on certain phrases and related terms.

FINDING LSI KEYWORDS

So, how do we find all latent semantic indexing keywords? No matter what you think, getting to LSIs is pretty easy. You do not have to be an SEO expert to recognize that these words should be an inseparable part of your copy. In fact, any blogger can use them without even thinking.

As previously mentioned, LSI keywords represent all the related terms and synonyms which should naturally be introduced into the text. So, as long as you are writing an organic text for your visitors, you will most likely add them no matter what. I recommend introducing them after finishing your article just so that you can add certain phrases that might have slipped through the cracks.

One of the best tools for finding LSI keywords is Google search engine. Whatever you type in Google's search box, you will always receive additional suggestions, which may help you finish your query. The thing most people do not realize is that these words can also be considered as LSI keywords.

Let's start from the top. When you start typing a phrase in Google search bar, program will give you 10 additional suggestions (Google instant search) which can help you out, as well as some popular websites that include this word or phrase. Just create a simple excel file and add LSIs starting with the 10 instant search suggestions.

By default Google shows 10 results per page. At the bottom of each results page you will be able to find the so-called “searches related to” words and phrases. They are always eight of them. Make sure you add them to the already existing excel file as they are the next stop in your LSI keyword research. You already have 18 great latent semantic indexing keywords.

Have in mind that this is usually not enough. These suggestions can be helpful but they only give limited lists based on entered root words. They cannot provide you with other semantically related phrases and synonyms. On the other hand, Google also bolds LSI keywords within META description (text positioned bellow URL). Again, this can give you some insight what are some of the LSI keywords used in text. Nevertheless, this is not a definitive list and you will have to use some other LSI tools that are specialized for this.

Nowadays, there are numerous SEO tools that can be used for generating LSI keywords. Among the most popular ones are: Ubersuggest, LSIGraph, Keys4up (my personal favorite), SEMrush related keywords and the SEOPressor plugin for WordPress.

Now, the great thing about LSI generators is that they are really easy to use. Most of them are pretty straightforward. In fact, in most of the cases, you will just have to enter URL of the website and directly type in your keyword which if usually in the center of the page. The tool will then generate a long list of closely related suggestions which you can use in your copy whenever it makes sense.

Remember, different tools will give you different results. In that regard, it is perhaps better to try out different generators until you find just the thing that will do the job for you.

LSI PITFALLS

No matter what, LSI was implemented so that certain SEO malpractices could be avoided. In general, as long as you are writing meaningful and lengthy content, with end-users in mind, you should stand a good chance to rank better in Google. Even with all the tools mentioned in this article at your disposal, you should always rely on your logic and common sense as your main resource.

Contact Virtual Focused Marketing for more information.

Via: http://www.websitemagazine.com/content/blogs/posts/archive/2016/05/03/finding-lsi-keywords.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

How to Gain Customer Insights in Digital Marketing

Digital Marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several variations of the same.

As digital marketing evolves, you, as a marketer, have an added ability other than simply conveying your solutions to customers, acquiring valuable insights into the behaviors of your customers. This insight can help you refine your digital marketing strategy, your products and services while at the same time help you better anticipate the needs of customers. But how exactly do you do this?

IDENTIFY SPECIFIC GOALS

To gain insight from the customers, you have to start by identifying a specific goal. For example, wanting to learn something new about your customers is not a goal; it is too general. You have to identify a more focused goal or else you will miss valuable and actionable information. To identify a specific goal, you ought to ask yourself this question; what do you wish to learn from your target customers and why?

If you recently started offering a new service, your goal could be getting customer response by looking at who likes it and who dislikes it. Alternatively, you may want to learn how you can improve the product. In this case, your goal will be looking at the issues that customers have and what they wish changed.

The goal could even be more complicated such as identifying how customers interact with different marketing materials. For example, you may want to know why more buyers opt to purchase certain items in stores rather than e-commerce sites.

IDENTIFY THE 'WHO'

To gain insight from your customers, you have to identify specifically who you want to learn from. For example, you may want to learn more about customers in a certain geo-location. You may also be targeting customers who consumed a specific product and have not come back for more. The 'who' will be influenced by your goal.

The next step is to evaluate your digital marketing strategy. Your marketing efforts may include:

• Online reviews

• Website

• SMS programs

• Social media channels

• Email marketing campaigns

• Push notifications

• PPC/display advertising

You have to identify which of your marketing strategies your target audience uses the most. Focus on the relevant channels.

MAKE KEEN OBSERVATIONS

The key to success when identifying searching for customer insight is to be objective in your observations. Look at the numbers on the standard metrics on various marketing channels. In the case of emails, focus on the number of opens, clicks as well as top-clicked content. With social media channels, you can look at which posts or tweets were shared the most and the type of comments your audience left. What is the ratio of positive to negative reviews?

The goal here is to look at the number of responses from your target audience. How many positive comments do you have and what are customers bitter about?

ANALYZE

The aforementioned tips will help you know what your numbers are in relation to customer satisfaction. Once you have these numbers, it is time to focus on what they really mean. If certain social media posts received the most likes, what does that say about the audience?

Your audience's responses will let you know how digital strategies are faring against traditional marketing strategies. The goal here is to identify if you can spot a correlation pattern between your marketing materials and the behavior of consumers.

TEST OFTEN

What if you run both X and Y strategies together, will the results be better than running strategy Z independently? The best way of answering this question is to test your strategies early and do so often.

Your tests should follow the A/B testing procedure. What this means is that by doing step A, this will happen to B. You have to run the test keenly until you have sufficient data to determine which option is the best. Testing is an ongoing process.

DON'T BE AFRAID TO START SOMETHING NEW

The fear that most people have when it comes to digital marketing is the fear of failing. This should not stop you especially considering that most of the methods you try will not bear as good results as projected.

You should run small pilot programs to limit your losses. Do this when testing new marketing strategies. Do not put too much faith in an untested strategy.

DON'T STOP ASKING QUESTIONS

One simple fact you ought to understand and remember at all times is that customer needs keep on changing. You cannot expect to ask questions just once and act on them to achieve your dream goals. It is imperative that you constantly search for trends and behaviors. You also need to listen to your audiences' conversations. You never know when you may come across an insight that will change the way you reach out to your customers.

The best thing about listening to your customers is that you will be able to gain insight that will help make your business better. For example, you can learn more about the response of customers to your service as well as what they wish to see in your future products.

There is a lot more that goes into digital marketing. The most important thing is to keep an eye out for new developments in the market. Consumer needs keep on changing and your failure to change with their needs can cost you valuable business. Simply put, you ought to keep listening to your customers and never stop asking 'why?'

Digital marketing is dynamic. Most of the strategies that were considered invaluable a few years ago are, today, completely impractical. It is up to you to keep up with the trends, keep testing your strategies, learn from the experts and always listen to your audience in order to refine your marketing strategies accordingly. The points discussed in this post will help you get started on the right foot and help you learn more about your audience.

Contact Virtual Focused Marketing for more information.

Via; http://www.websitemagazine.com/content/blogs/posts/archive/2016/05/02/how-to-gain-customer-insights-in-digital-marketing.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

 

The Secret to Serving Clients Well

Get a martini or two in me, ask me why my second marriage ended in failure, and I will say three words: “Lack of trust.”

When I began in this business at http://virtualfocusedmarketing.com, I didn't think much about trust; I thought instead of the work. To me, and to the other people who shared my view, there is an unwavering belief that the only thing that really matters is the work.

Great work makes everyone want to be a part of the agency. Great work commands a price premium. Great work wins business.

If you do great work, everything else will take care of itself, including the relationships they build with clients. When I joined the advertising business as an account person, that's pretty much what I thought.

There's just one problem with this view: it's wrong.

Great work does not shield you or your agency from client loss. You can do great work and still get fired.

My former agency, Ammirati & Puris, did great work for BMW. The agency wrote the line, “The ultimate driving machine,” which endures to this day. BMW kept the line, but they didn't keep the agency.

Ammirati & Puris is not alone. TBWA/Chiat Day did great work for Taco Bell. It's no longer Taco Bell's agency. Deutsch did great work for Ikea. It's no longer working with Ikea. BBDO did great work for Charles Schwab. It's no longer Schwab's agency.

You can make your own list. It will probably be longer than mine. So what went wrong? We know it wasn't the work. The work was great.

Then I thought about all the agencies whose work fell short of the mark yet somehow managed to hold on to the business. One of the best examples is Fallon and United Airlines.

After Fallon won the United business, it launched the “Rising” campaign. Wrong message, wrong time. People knew travel was hell; they were tired of the empty promises most airlines made. Yet the “Rising” ads clung to notions of romanticism that every savvy traveler knew to be false.

Not surprisingly, the campaign met uniform criticism. Fallon is a terrific agency, but this was bad advertising.

So bad, in fact, that you would think United would have gone searching for another agency. But they didn't. They stayed with Fallon until Fallon got it right.

Why was that? One report claimed that the close personal relationship between Pat Fallon and United's chairman kept the agency in good graces, even when its work was far from stellar.

What went right? We know that it wasn't the work.

I used to think that great work would lead to a great relationship. Now I think the opposite: a great relationship leads to great work. The reason is pretty simple.

Great work entails risk. Most clients do not want to take risks; they prefer a safe retreat into the world of the merely good or, worse, the dismissively average. Still, if they are going to take that risk, they are much more likely to do so with agency people they trust. And trust is the very foundation of a great relationship. And that's why I say a great relationship leads to great work.

Think of it as a perfect three-legged stool, or what my colleague Elizabeth Furze - she's managing partner at New York agency AKA - calls “the trust triangle”:

My colleague Tim Pantello says account people “need to be second best at everything they do,” meaning they need to be nearly as good as the specialists in addressing client and colleague concerns.

It means your job, if you're in account management, is a bit harder and a whole lot more important than it used to be. There are no suits, no bag carriers, and no order takers. Instead, there are problem solvers, idea generators, and client-relationship builders.

As things grow more complex, with needs evolving and business mutating in ways impossible to predict, account management is not less important and marginal; it is more important and essential. Agencies need it, and colleagues - writers, art directors, planners, project managers, production people - depend on it. Clients demand it, and the reality is, you can't build great work without first building a great relationship with them.

Our mission must be to clearly define our role, execute better, communicate better, generate more ideas, and manage client expectations wisely. If we do these things well, we will build enduring, trust-based relationships with our clients. Relationships built on trust will lead to the best possible work. And that is what drives and inspires all of us every day.

Contact Virtual Focused Marketing for more information.

Via: http://blog.hubspot.com/agency/serving-clients-well?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=29198074#sm.0000bngau1fa9fkuv531v4dzy6xbt