Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

 

Your Sewage Treatment Plants Company Tip of the Week

Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

Here are somer reasons for lost sales:

• Not enough quality prospects to sell
• Poor lead capturing focus
• Poor closing skills (or lack of asking for the sale)
• A sales prevention department
• Poor reputation in the market
• Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

Problem – Not Enough Quality Prospects to Sell

Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

• Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
• Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be. 

Problem – Poor Lead Capturing Focus

Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

Your Sewage Treatment Plants Company Recommends the Following

But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

Problem – Poor Sales Skills & Poor Closing Skills

Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

Problem – Poor Follow-Up Systems/Skills

Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry. 

Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

via How to add an extra $50,000 to your bottom line this offseason (Part 2)

The post Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line appeared first on Raritan Engineering.

Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

 

Your Sewage Treatment Plants Company Tip of the Week

Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

Here are somer reasons for lost sales:

• Not enough quality prospects to sell
• Poor lead capturing focus
• Poor closing skills (or lack of asking for the sale)
• A sales prevention department
• Poor reputation in the market
• Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

 

Problem – Not Enough Quality Prospects to Sell

Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

• Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
• Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be. 

Problem – Poor Lead Capturing Focus

Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

Your Sewage Treatment Plants Company Recommends the Following

But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

Problem – Poor Sales Skills & Poor Closing Skills

Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

Problem – Poor Follow-Up Systems/Skills

Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry. 

Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

via How to add an extra $50,000 to your bottom line this offseason (Part 2)

The post Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line appeared first on Raritan Engineering.

Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

Your Bing Pay Per Click Company Tip of the Week

Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

 In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

For a preview – and some information that didn’t make it into the book – read on.

Mistake No. 1: You give up

Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

Mistake No. 2: You are focusing on quantity, not quality

Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

Your Bing Pay Per Click Company Agrees With These Tips

As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

• Monitor your site for hacking, and remove hacked content as soon as it appears.
• Prevent and remove user-generated spam that might be appearing on your site.

But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

• Post unique content on the page.
• Don’t stuff your content with keywords.
• Use internal links to make it easy for users to navigate to your other content on a related topic.
• Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

Mistake No. 3: You aren’t marketing your content

If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

Consider adding one or two of these tactics into the mix, along with Bing pay per click:

• Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.

• Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.

• Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

Mistake No. 4: Your offerings have become passé

Letting your content become outdated diminishes its ability to attract and engage an audience.

To freshen your content offerings, try these tips:

• Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.

• Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.

• Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.

• Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

Mistake No. 5: Your storytelling leads to a dead end

You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

People expect a request to take some action after reading content.

Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

via Content Marketing Mistakes That Are Poisoning Your Progress

Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

Your Bing Pay Per Click Company Tip of the Week

Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

 In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

For a preview – and some information that didn’t make it into the book – read on.

Mistake No. 1: You give up

Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

Mistake No. 2: You are focusing on quantity, not quality

Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

Your Bing Pay Per Click Company Agrees With These Tips

As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

• Monitor your site for hacking, and remove hacked content as soon as it appears.
• Prevent and remove user-generated spam that might be appearing on your site.

But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

• Post unique content on the page.
• Don’t stuff your content with keywords.
• Use internal links to make it easy for users to navigate to your other content on a related topic.
• Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

Mistake No. 3: You aren’t marketing your content

If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

Consider adding one or two of these tactics into the mix, along with Bing pay per click:

• Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.

• Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.

• Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

Mistake No. 4: Your offerings have become passé

Letting your content become outdated diminishes its ability to attract and engage an audience.

To freshen your content offerings, try these tips:

• Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.

• Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.

• Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.

• Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

Mistake No. 5: Your storytelling leads to a dead end

You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

People expect a request to take some action after reading content.

Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

via Content Marketing Mistakes That Are Poisoning Your Progress

Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

Your Bing Pay Per Click Company Tip of the Week

Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

 In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

For a preview – and some information that didn’t make it into the book – read on.

Mistake No. 1: You give up

Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

Mistake No. 2: You are focusing on quantity, not quality

Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

Your Bing Pay Per Click Company Agrees With These Tips

As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

• Monitor your site for hacking, and remove hacked content as soon as it appears.
• Prevent and remove user-generated spam that might be appearing on your site.

But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

• Post unique content on the page.
• Don’t stuff your content with keywords.
• Use internal links to make it easy for users to navigate to your other content on a related topic.
• Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

Mistake No. 3: You aren’t marketing your content

If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

Consider adding one or two of these tactics into the mix, along with Bing pay per click:

• Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.

• Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.

• Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

Mistake No. 4: Your offerings have become passé

Letting your content become outdated diminishes its ability to attract and engage an audience.

To freshen your content offerings, try these tips:

• Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.

• Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.

• Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.

• Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

Mistake No. 5: Your storytelling leads to a dead end

You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

People expect a request to take some action after reading content.

Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

via Content Marketing Mistakes That Are Poisoning Your Progress

Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

Your Sewage Treatment Plants Company Tip of the Week

Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

Here are somer reasons for lost sales:

• Not enough quality prospects to sell
• Poor lead capturing focus
• Poor closing skills (or lack of asking for the sale)
• A sales prevention department
• Poor reputation in the market
• Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

Problem - Not Enough Quality Prospects to Sell

Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

• Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
• Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be.

Problem – Poor Lead Capturing Focus

Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

Your Sewage Treatment Plants Company Recommends the Following

But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

Problem – Poor Sales Skills & Poor Closing Skills

Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

Problem – Poor Follow-Up Systems/Skills

Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry.

Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

via How to add an extra $50,000 to your bottom line this offseason (Part 2)

The Click-Through Challenge You Need to Know About

The Click-Through Catch-22

The most effective methods for boosting click-through rates are also the most challenging to implement.

Email marketing is kind of a big deal.

Marketers can leverage the channel to engage with customers in nearly every part of the customer lifecycle. Consider the following data from Ascend2 and Dun & Bradstreet NetProspex’s report “Email Marketing Trends—B2B Benchmarks for 2015”: Sixty percent of the 195 B2B business, marketing, and sales professionals surveyed use email to boost engagement; other main objectives include increasing lead generation (57%), improving acquisition and retention (43%), and enhancing lead nurturing (42%). And respondents seem confident in their ability to meet these objectives. In fact, 91% consider their email marketing somewhat or very successful at achieving company goals.

“Probably the primary reason why [email has] been so effective in a variety of areas like engagement is because most marketers are following best practices [of] opt-in email marketing—so people want to engage with them,” says Todd Lebo, partner and CMO of demand generation solution provider Ascend2. 

Of course, there are various ways to measure success. For most respondents, the key metric is the click-through rate. Indeed, 73% of professionals consider the click-through rate the most useful metric when measuring email marketing performance. Conversion rate came in a close second at 71%; open rate and email ROI—the next top contenders—significantly trailed behind at 42% and 40%, respectively.

Conversion rate and ROI are still important to measure, Lebo notes, but unlike click-through rates, they can’t always be clearly tracked. “Every email should have an objective of having some sort of action that a click-through rate can measure,” he says.

Although the click-through rate is the favored metric, it’s also one of email marketing’s greatest hurdles. In fact, more than half of respondents (53%) cite low click-through rates as the biggest barrier to email marketing success, followed by lack of effective strategy (42%), lack of quality content (33%), and lack of internal resources (32%). And while 41% of professionals say their click-through rates are increasing, more than one quarter (27%) claim that their click-through rates are dropping; nearly one third (32%) of respondents say their rates aren’t changing at all.

“It’s hard to get people’s attention,” Lebo says. “There’s a lot of noise now.”

How can marketers fight stagnant and falling rates and get consumers’ attention? According to the report, including a meaningful call-to-action offer is the most effective way to increase click-through rates for 65% of professionals. Respondents also cite list segmentation for targeting (51%), message personalization (44%), and testing and observing (33%) as other impactful methods. As Lebo puts it, the secret to a successful email strategy is ensuring that it’s customer focused.

“When you’re sending out an email, for example, it should be more about providing value for readers than trying to pitch yourself,” Lebo says. “Obviously, all marketing is about obtaining a sale, but you first have to build that loyalty by having high quality content…It’s the first step of getting a sale.”

Then again, the most effective tactics can often be the most challenging to implement. “Proving that you’re providing value and truly building loyalty with your audience is a challenge,” Lebo notes.

And the numbers agree: 43% of respondents say segmenting lists for targeting is the most difficult method to execute to boost click-through rates, and one third say the same for including meaningful call-to-action offers (33%) and testing and optimizing (34%).

So, what’s a marketer to do? Lebo recommends focusing more on list quality and less on list quantity. “The size of your list really is an irrelevant metric,” he says. “It’s more about the quality of your list [and] how engaged that audience is to your brand. As you follow that path to click-through rates, you can have a smaller list that’s much more targeted and much more engaged with you and that will be a much higher value. As you start looking at your click-through rate, you’re going to have more success.”

He also advises marketers to be patient with their subscribers and to see where they are in their customer journeys.

“If you’re introducing somebody to your brand and you’re jumping out right away with offers to your products before they decided that they need the product [or] that they trust you as a provider, then you’re not going to be as successful,” he says. “Having the patience to build at a program, to look at your marketing funnel, and [to] provide emails and content that address the specific levels of the funnel is probably one of the most critical elements that marketers need to address.”

Via: http://www.dmnews.com/email-marketing/the-click-through-catch-22/article/447986/

Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

Your Marine Water Heater Company Weekly Tip

Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

Phillip Laby, Godot, 6th Place — On Getting Good Starts

Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

Your Marine Water Heater Company Has the Following Suggestions

The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

Ryan Simmons, Blackhawk, 5th Place — On Preparation

The goal going in was to win on the water.

We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

Jason Woodley, Risk, 3rd Place — On Consistency

A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

Jeff Littfin, Mojo, 2nd Place — On Climbing Back

We felt like we had the boat speed as long as we minimized mistakes.

It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

via Quantum Sails: What it Takes to Win

The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

Your Marine Water Heater Company Weekly Tip

Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

Phillip Laby, Godot, 6th Place — On Getting Good Starts

Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

Your Marine Water Heater Company Has the Following Suggestions

The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

Ryan Simmons, Blackhawk, 5th Place — On Preparation

The goal going in was to win on the water.

We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

Jason Woodley, Risk, 3rd Place — On Consistency

A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

Jeff Littfin, Mojo, 2nd Place — On Climbing Back

We felt like we had the boat speed as long as we minimized mistakes.

It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

via Quantum Sails: What it Takes to Win

The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

Your Marine Water Heater Company Weekly Tip

Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

Phillip Laby, Godot, 6th Place — On Getting Good Starts

Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

Your Marine Water Heater Company Has the Following Suggestions

The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

Ryan Simmons, Blackhawk, 5th Place — On Preparation

The goal going in was to win on the water.

We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

Jason Woodley, Risk, 3rd Place — On Consistency

A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

Jeff Littfin, Mojo, 2nd Place — On Climbing Back

We felt like we had the boat speed as long as we minimized mistakes.

It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

via Quantum Sails: What it Takes to Win

The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

Marine Hardware Shares How to Get the Most From Your Backstay

 

Your Marine Hardware Company Weekly Tip.

Raritan Engineering Company your Marine Hardware specialists would like to share with you these topics we thought would be of interest to you this month regarding how to get the most from your backstay.

Your marine hardware experts know that the discussion needs to start with how mast bend and forestay sag control the power of the main and jib, respectively. There’s not much we can do to change it on the fly. The rest of the shape is built into the main and jib with luff curve and luff hollow, respectively. When the mast is straightened, it pushes that material into the sail, adding depth. When the mast is bent, it pulls the extra cloth, and thus shape, out of the sail. When it’s tightened, cloth is pulled out of the jib luff, thereby flattening the sail.

Your marine water heater experts feel that the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, much like an airplane lowers its wing flaps for high lift and retracts them when high lift is not required.

You can find more information as well as get assistance on marine water heater and on how to get the most from your backstay at Raritan Engineering.

Because it’s not the only tool to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay. Steering is an important one.

Easing the mainsheet certainly opens the leech, spilling power from the main. But easing the mainsheet also straightens the mast and sags the forestay, which is opposite of what the backstay does so well. It’s slight, but it does put power into both sails when you want the opposite. Depowering with the backstay is much more efficient.

Marine Hardware Agrees With This Advice

Since the leech opens and closes with adjustments to the backstay, it’s well worth a glance up at the top of the main, and re-trim if necessary. I often find that the leech opens so much, I need to tension the mainsheet in order to get some leech tension back.

At times, a puff might be too big or hitting too quickly and frequently to keep up with backstay. In these conditions I switch to playing the mainsheet because I can react more quickly. I will still use the backstay for trends and when things are less chaotic.

To augment the backstay, the flatter the sea state, the more mainsheet tension you can have while playing the traveler more aggressively. This technique helps keep the forestay tensioned and the mast bent, which is essentially assisting the backstay. I find this technique particularly effective with boats that have flexible masts. The choppier the water and the stiffer the mast, the less effective this is.

To use the backstay effectively, rig tune has to be set right. I try to set the rig so that in the lulls with my backstay off, the sails are fully powered. Thus, when the puffs hit, I can tension the backstay, keep the boat under control, and keep it at a constant heel. For most boats, it’s maybe a 4-knot wind range that the backstay will cover. If the puffs are beyond what the backstay can handle, I still set the rig for the lulls.

How do you know if you’ve overdone it with your backstay tension? Easy: If your overbend wrinkles become too extensive, you have too much. Overbend wrinkles are creases in the mainsail that start from the mast, usually just below the spreaders, and head toward the clew.

So don’t forget these helpful points on how to get the most from your backstay….the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay, and to use the backstay effectively, rig tune has to be set right.

Raritan Engineering has more information on marine hardware, marine water heater, boat water heater, and how to get the most from your backstay.

via Getting the Most From Your Backstay

The post Marine Hardware Shares How to Get the Most From Your Backstay appeared first on Raritaneng.

Marine Hardware Shares How to Get the Most From Your Backstay

 

Your Marine Hardware Company Weekly Tip.

Raritan Engineering Company your Marine Hardware specialists would like to share with you these topics we thought would be of interest to you this month regarding how to get the most from your backstay.

Your marine hardware experts know that the discussion needs to start with how mast bend and forestay sag control the power of the main and jib, respectively. There’s not much we can do to change it on the fly. The rest of the shape is built into the main and jib with luff curve and luff hollow, respectively. When the mast is straightened, it pushes that material into the sail, adding depth. When the mast is bent, it pulls the extra cloth, and thus shape, out of the sail. When it’s tightened, cloth is pulled out of the jib luff, thereby flattening the sail.

Your marine water heater experts feel that the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, much like an airplane lowers its wing flaps for high lift and retracts them when high lift is not required.

You can find more information as well as get assistance on marine water heater and on how to get the most from your backstay at Raritan Engineering.

Because it’s not the only tool to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay. Steering is an important one.

Easing the mainsheet certainly opens the leech, spilling power from the main. But easing the mainsheet also straightens the mast and sags the forestay, which is opposite of what the backstay does so well. It’s slight, but it does put power into both sails when you want the opposite. Depowering with the backstay is much more efficient.

Marine Hardware Agrees With This Advice

Since the leech opens and closes with adjustments to the backstay, it’s well worth a glance up at the top of the main, and re-trim if necessary. I often find that the leech opens so much, I need to tension the mainsheet in order to get some leech tension back.

At times, a puff might be too big or hitting too quickly and frequently to keep up with backstay. In these conditions I switch to playing the mainsheet because I can react more quickly. I will still use the backstay for trends and when things are less chaotic.

To augment the backstay, the flatter the sea state, the more mainsheet tension you can have while playing the traveler more aggressively. This technique helps keep the forestay tensioned and the mast bent, which is essentially assisting the backstay. I find this technique particularly effective with boats that have flexible masts. The choppier the water and the stiffer the mast, the less effective this is.

To use the backstay effectively, rig tune has to be set right. I try to set the rig so that in the lulls with my backstay off, the sails are fully powered. Thus, when the puffs hit, I can tension the backstay, keep the boat under control, and keep it at a constant heel. For most boats, it’s maybe a 4-knot wind range that the backstay will cover. If the puffs are beyond what the backstay can handle, I still set the rig for the lulls.

How do you know if you’ve overdone it with your backstay tension? Easy: If your overbend wrinkles become too extensive, you have too much. Overbend wrinkles are creases in the mainsail that start from the mast, usually just below the spreaders, and head toward the clew.

So don’t forget these helpful points on how to get the most from your backstay….the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay, and to use the backstay effectively, rig tune has to be set right.

Raritan Engineering has more information on marine hardware, marine water heater, boat water heater, and how to get the most from your backstay.

via Getting the Most From Your Backstay

The post Marine Hardware Shares How to Get the Most From Your Backstay appeared first on Raritaneng.

Marine Hardware Shares How to Get the Most From Your Backstay

 

Your Marine Hardware Company Weekly Tip.

Raritan Engineering Company your Marine Hardware specialists would like to share with you these topics we thought would be of interest to you this month regarding how to get the most from your backstay.

Your marine hardware experts know that the discussion needs to start with how mast bend and forestay sag control the power of the main and jib, respectively. There’s not much we can do to change it on the fly. The rest of the shape is built into the main and jib with luff curve and luff hollow, respectively. When the mast is straightened, it pushes that material into the sail, adding depth. When the mast is bent, it pulls the extra cloth, and thus shape, out of the sail. When it’s tightened, cloth is pulled out of the jib luff, thereby flattening the sail.

Your marine water heater experts feel that the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, much like an airplane lowers its wing flaps for high lift and retracts them when high lift is not required.

You can find more information as well as get assistance on marine water heater and on how to get the most from your backstay at Raritan Engineering.

Because it’s not the only tool to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay. Steering is an important one.

Easing the mainsheet certainly opens the leech, spilling power from the main. But easing the mainsheet also straightens the mast and sags the forestay, which is opposite of what the backstay does so well. It’s slight, but it does put power into both sails when you want the opposite. Depowering with the backstay is much more efficient.

Marine Hardware Agrees With This Advice

 

Since the leech opens and closes with adjustments to the backstay, it’s well worth a glance up at the top of the main, and re-trim if necessary. I often find that the leech opens so much, I need to tension the mainsheet in order to get some leech tension back.

At times, a puff might be too big or hitting too quickly and frequently to keep up with backstay. In these conditions I switch to playing the mainsheet because I can react more quickly. I will still use the backstay for trends and when things are less chaotic.

To augment the backstay, the flatter the sea state, the more mainsheet tension you can have while playing the traveler more aggressively. This technique helps keep the forestay tensioned and the mast bent, which is essentially assisting the backstay. I find this technique particularly effective with boats that have flexible masts. The choppier the water and the stiffer the mast, the less effective this is.

To use the backstay effectively, rig tune has to be set right. I try to set the rig so that in the lulls with my backstay off, the sails are fully powered. Thus, when the puffs hit, I can tension the backstay, keep the boat under control, and keep it at a constant heel. For most boats, it’s maybe a 4-knot wind range that the backstay will cover. If the puffs are beyond what the backstay can handle, I still set the rig for the lulls.

How do you know if you’ve overdone it with your backstay tension? Easy: If your overbend wrinkles become too extensive, you have too much. Overbend wrinkles are creases in the mainsail that start from the mast, usually just below the spreaders, and head toward the clew.

So don’t forget these helpful points on how to get the most from your backstay….the backstay takes advantage of luff hollow and luff curve simultaneously to depower the sails, it’s worth talking about the other significant controls and how they work in conjunction with the backstay, and to use the backstay effectively, rig tune has to be set right.

Raritan Engineering has more information on marine hardware, marine water heater, boat water heater, and how to get the most from your backstay.

via Getting the Most From Your Backstay

The post Marine Hardware Shares How to Get the Most From Your Backstay appeared first on Raritaneng.

Boat Cleaning Products Tip When Sailing Around Multiple Boats

Boat Cleaning Products Is Happy to Pass This On

Raritan Engineering Company specializing in Boat Cleaning Products would like to share with you these topics we thought would be of interest to you this month regarding safety when sailing around multiple boats.

When you meet up with another boat in open water, well away from any marks or other boats, applying the rules is usually quite straightforward; the rules are written for pairs of boats. So when an incident involves two boats, you have to consider only the rules that apply for those two boats. But when there are three boats close to one another, things get more complex because you must consider the rules that apply for each pair of boats. For a three-boat incident, there are three pairs of boats; for a four-boat incident, there are six pairs.

Let’s consider what, at first glance, seems to be a very simple three-boat incident. The diagram shows Luke, Molly and Willie on starboard tack on a downwind leg. The boats are lightweight one-design boats, each sailing the course that maximizes its Velocity Made Good to the leeward mark. They are nearing the “jibe line” to the mark — if they sail past that line before jibing, as Willie and Molly do at Position 3, then their VMG to the mark will be slower than it would be if they jibe before reaching the line. The jibe lines on a run work like laylines on a beat to windward. If you sail past one of them, generally it will mean that you arrive at the mark later than a boat that sails to the mark without crossing one of them.

We’ll examine how the rules apply at each position shown. Because the boats are on the same tack, either Rule 11 or Rule 12 always applies to each of the three possible pairs of boats (Luke-Molly, Luke-Willie and Molly-Willie). The boats don’t change course during the incident, so Rule 16.1 does not apply. When right of way changes, Rule 15 must be considered. So far, so good. These rules are easy to apply, even though there are more pairs than in a two-boat incident. However, Rules 17 and 19.2(b), both of which must be considered for Luke, Molly and Willie, add more complexity.

At Position 1, Molly and Luke are overlapped, and each of them is clear astern of Willie. So, Rule 12 gives Willie right of way over Molly and Luke, and Rule 11 gives Luke right of way over Molly. I will assume that before Position 1, Luke was clear astern of Molly, and that when he became overlapped with her, the distance between their boats was less than two hull lengths. Therefore, Rule 17 applies, and it requires Luke not to sail above his proper course.

You can find more information as well as get assistance on sewage treatment plants as well as other important safety rules at Raritan Engineering.

Willie has right of way over both Molly and Luke, so Willie is an ­obstruction to them (see the definition of “obstruction” in the rulebook). Molly is between Luke and Willie, and both Luke and Molly are sailing courses to pass to leeward of Willie. For these reasons, Rule 19.2(b) applies and requires Luke to give Molly room between him and Willie. Luke is not sailing above his proper course, and is sailing a course that allows Molly room to pass to leeward of Willie. So everyone is complying with all the applicable rules.

Boat Cleaning Products Rules To Live By

Let’s move on to Position 2. At this time, Molly and Luke have managed to gain on Willie, and an overlap begins between Molly and Willie. At that moment, several changes occur: (1) When Molly becomes overlapped with Willie, she is between Luke and Willie and overlapped with each of them. Thus, according to the definition of “overlap,” Luke also becomes overlapped with Willie. (2) Willie is then a windward boat to both Molly and Luke, so Rule 11 is “on,” Rule 12 is “off,” and Willie must now keep clear of both Molly and Luke.

(3) When Molly and Luke acquired right of way over Willie, Rule 15 applied. It applied “initially” — i.e., for only a few seconds, during which time it required both of them to give Willie room to fulfill his new obligation to keep clear of them. (4) The distances between Willie and Molly and between Willie and Luke are both less than two hull lengths, and therefore Rule 17 applies to both Molly and Luke with respect to Willie. It requires each of them to sail no higher than their proper course while they remain on starboard tack within two lengths of Willie and continue to have a leeward overlap on him.

(5) Finally, because it’s now Luke who has right of way over both Molly and Willie, Willie is no longer an obstruction, and Luke has become an obstruction to Molly and Willie. Rule 19.2(b) continues to apply, but now it requires Willie to give room to Molly to sail in the space between Willie and Luke.

OK, moving on again, consider Position 3. The relative positions of the boats have not changed. However, Luke has just reached the jibe line to the leeward mark. If Luke continues on starboard tack across the jibe line, he will break Rule 17. This is so because he will arrive at the leeward mark sooner if he jibes at Position 3 than he will if he continues to sail past the jibe line before jibing. Therefore, Luke’s proper course at Position 3 is to immediately bear off and jibe, and if he fails to do so and instead crosses the jibe line, he will be sailing above his proper course.

One might ask whether Molly also broke Rule 17, about a length before Position 3, when she sailed across the jibe line. The answer is no. The reasoning is as follows: At that time, Rule 17, as it applied to Molly and Willie, required Molly not to sail above her proper course, which was the course she would sail to finish as soon as possible in the absence of Willie. However, even if Willie were absent, Luke would still be present to leeward of Molly, and she would not have borne off and jibed into Luke’s path, as that would have caused her to break Rule 11 and then Rule 10. So, even after she crossed the jibe line, Molly’s proper course was not to bear off and jibe until Luke had done so. If Luke did bear off and jibe at Position 3, then Molly also would have been required to do the same immediately after Luke.

Raritan Engineering has more information on boat cleaning products,sewage treatment plants,marine sanitation device, and sailing around multiple boats.

via Rules: Incidents Involving Multiple Boats

 

The post Boat Cleaning Products Tip When Sailing Around Multiple Boats appeared first on Raritaneng.

Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

Your Marine Water Heater Company Weekly Tip

Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

Phillip Laby, Godot, 6th Place — On Getting Good Starts

Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

Your Marine Water Heater Company Has the Following Suggestions

The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

Ryan Simmons, Blackhawk, 5th Place — On Preparation

The goal going in was to win on the water.

We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

Jason Woodley, Risk, 3rd Place — On Consistency

A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

Jeff Littfin, Mojo, 2nd Place — On Climbing Back

We felt like we had the boat speed as long as we minimized mistakes.

It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

via Quantum Sails: What it Takes to Win

Denver Local Search Marketing Shares 4 Ways to Create a Content Marketing Strategy That Triggers Action

Your Denver Local Search Marketing Company Weekly Tip

Denver Integrated Marketing Solutions your Denver local search marketing specialists would like to share with you these topics we thought would be of interest to you this month regarding four ways to create a content marketing strategy that triggers action.

Your Denver local search marketing experts know that you will never know how great reacting to someone’s content is until you try it for yourself. 

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need.

The Content Conundrum

Too many people create content simply because it’s Monday and they have it on their schedule to do so.

If you’re not creating content that speaks to someone every time you’re writing, then why are you doing it?

Your social media marketing Denver says that if you are unsure, then take a walk around the internet and start reading some of your favorite blogs in your niche.

What Is Deliverable Content?

Any content that creates some type of action on the reader’s part could be considered deliverable content.

You can find more information as well as get assistance on social media marketing Denver and on four ways to create a content marketing strategy that triggers action at Denver Integrated Marketing Solutions.

Your Denver Local Search Marketing Company Agrees With These Tips

You’re only looking at it from your perspective. You already know what you want. You want them to sign up to your list, buy your product, or enlist in that free webinar later.

Of course deliverable content is something that makes you feel better, but let’s look at what makes the reader feel better about the whole deal and how you can get them there.

1. Listen to Your Audience

So you have a schedule to write? Great. Don’t deviate from that.

Do you have a schedule to listen as well?

Every great writer listens to their audience.

There will always be tons of content waiting out there for you, all you have to do is keep your ears and eyes tuned to that location.

People will tell on themselves. They will explain their failures, they will describe their goals and where they want to go.

You will never suffer writer’s block if you turn your ears on every now and then.

2. Build Relationships

I love this aspect of my job. Building relationships is something that every content writer needs to be good at. 

You’ve got to get yourself out there, immerse yourself in the sea of people that want and need what you have to say.

Coupled with listening, this is the easiest thing to do in your marketing.

Building relationships is important for your content because you’re not going to become successful by yourself.

Relationships are worth more than just casual acquaintances because that one person you build a relationship with could have a friend that will see your content later and help you distribute it to millions who need it.

3. Manage Expectations

Don’t oversell yourself or create some persona that you’re superman when you’re only the guy that changes the oil in superman’s car.

People have an effective B.S. radar and they’ll find you out if you’re not who you say you are. Be yourself.

4. Deliver Great Content

Now it’s time to write. However, as I explained last time, you have to learn to write in pictures in order to sustain an approachable content marketing strategy with your readers.

Sidenote: I hate the term writing.

You’re not a writer, but a storyteller, and every storyteller has to create something that dances in the readers mind and persuades them that now is the time to take action.

Help them see the bigger picture in your story and use that to describe how they are going to get there.

The Moral

The moral to this story is that if you are going to create a content delivery strategy that is effective, then you may have to drop some bad habits. You may have to pick up some good ones as well.

You’re not a writer, there’s millions of them out there simply…writing. You are a storyteller.

So don’t forget these 4 helpful points on how to create a content marketing strategy that triggers action;  1) listen to your audience, 2) build relationships, 3) manage expectations, and 4) deliver great content.

Denver Integrated Marketing Solutions has more information on Denver local search marketing, social media marketing Denver, reputation management Denver, and four ways to create a content marketing strategy that triggers action.

via 4 Ways to Create a Content Marketing Strategy That Triggers Action

Denver Local Search Marketing Shares 4 Ways to Create a Content Marketing Strategy That Triggers Action

Your Denver Local Search Marketing Company Weekly Tip

Denver Integrated Marketing Solutions your Denver local search marketing specialists would like to share with you these topics we thought would be of interest to you this month regarding four ways to create a content marketing strategy that triggers action.

Your Denver local search marketing experts know that you will never know how great reacting to someone’s content is until you try it for yourself. 

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need.

The Content Conundrum

Too many people create content simply because it’s Monday and they have it on their schedule to do so.

If you’re not creating content that speaks to someone every time you’re writing, then why are you doing it?

Your social media marketing Denver says that if you are unsure, then take a walk around the internet and start reading some of your favorite blogs in your niche.

What Is Deliverable Content?

Any content that creates some type of action on the reader’s part could be considered deliverable content.

You can find more information as well as get assistance on social media marketing Denver and on four ways to create a content marketing strategy that triggers action at Denver Integrated Marketing Solutions.

Your Denver Local Search Marketing Company Agrees With These Tips

You’re only looking at it from your perspective. You already know what you want. You want them to sign up to your list, buy your product, or enlist in that free webinar later.

Of course deliverable content is something that makes you feel better, but let’s look at what makes the reader feel better about the whole deal and how you can get them there.

1. Listen to Your Audience

So you have a schedule to write? Great. Don’t deviate from that.

Do you have a schedule to listen as well?

Every great writer listens to their audience.

There will always be tons of content waiting out there for you, all you have to do is keep your ears and eyes tuned to that location.

People will tell on themselves. They will explain their failures, they will describe their goals and where they want to go.

You will never suffer writer’s block if you turn your ears on every now and then.

2. Build Relationships

I love this aspect of my job. Building relationships is something that every content writer needs to be good at. 

You’ve got to get yourself out there, immerse yourself in the sea of people that want and need what you have to say.

Coupled with listening, this is the easiest thing to do in your marketing.

Building relationships is important for your content because you’re not going to become successful by yourself.

Relationships are worth more than just casual acquaintances because that one person you build a relationship with could have a friend that will see your content later and help you distribute it to millions who need it.

3. Manage Expectations

Don’t oversell yourself or create some persona that you’re superman when you’re only the guy that changes the oil in superman’s car.

People have an effective B.S. radar and they’ll find you out if you’re not who you say you are. Be yourself.

4. Deliver Great Content

Now it’s time to write. However, as I explained last time, you have to learn to write in pictures in order to sustain an approachable content marketing strategy with your readers.

Sidenote: I hate the term writing.

You’re not a writer, but a storyteller, and every storyteller has to create something that dances in the readers mind and persuades them that now is the time to take action.

Help them see the bigger picture in your story and use that to describe how they are going to get there.

The Moral

The moral to this story is that if you are going to create a content delivery strategy that is effective, then you may have to drop some bad habits. You may have to pick up some good ones as well.

You’re not a writer, there’s millions of them out there simply…writing. You are a storyteller.

So don’t forget these 4 helpful points on how to create a content marketing strategy that triggers action;  1) listen to your audience, 2) build relationships, 3) manage expectations, and 4) deliver great content.

Denver Integrated Marketing Solutions has more information on Denver local search marketing, social media marketing Denver, reputation management Denver, and four ways to create a content marketing strategy that triggers action.

via 4 Ways to Create a Content Marketing Strategy That Triggers Action