Denver Internet Marketing Company Talks about the Advantages and Disadvantages of Content Advertising

 

Denver Integrated Marketing Solutions Your Denver Internet Marketing Company would like to share with you these topics we thought would be of interest to you this month regarding pros and cons of content marketing

The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.

If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.

What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.

Plan for the Buy-In

The buy-in is considered the minimum that is required to play a game of poker. Content marketing is only one element of your digital marketing program and should at a minimum align with the following initiatives:

• SEO
• Paid Search
• Social Media
• Influencer Marketing

Skipping any one of the elements above leaves room for your competition to be servicing your customers in ways that you cannot. The rule is, you’ve got to pay to play.

Understand Your Denver Internet Marketing Company Hand

You can find more information as well as get assistance on denver marketing firms and on Pros and Cons of Content Marketing at Denver Integrated Marketing Solutions.

Based on your current investment, staff and skill-level of team members, you need to determine what you have to work with. While your competitors may be creating interactive digital marketing assets that are awe inspiring, you may not be able to dive that deep at this point in time.

No matter how much you have available to invest, always ask yourself:

• Do I have a firm grasp on who my customers are and what they care about?
• How can I use content marketing to better service my customers?
• What types of marketing assets will have the biggest impact on customer needs?
• Are my digital marketing strategies optimized to create a good user experience?

Sometimes you get dealt a hand that may not be be the best, but it’s all about how you play with what you have.

Blinds & Betting Basics

To stay competitive in the digital marketing game, there are some investments that have to be made. An investment of course can be a monetary amount, resources or time.

“The best investment you can make in marketing is the quality and experience of your “product”. – Lee Odden

Invest your time and resources into:

1. Making content buyer centric
2. Connecting with influencers to co-create & promote brand content
3. Creating modular content & repurposing
4. Keeping content accountable

Avoid betting all of your “chips” in one hand and instead focus on consistently creating content that is visually stimulating, creative and filled with helpful information for your customers.

Don’t Ever Bluff

Content marketing is one game where bluffing never pays off. In fact, one of the worst things you can do as part of a content marketing program is bluff. An example of a bluff might be promising your customers a certain experience and then failing to deliver.

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The user experience should always be one of the major objectives leading your strategy. User experience accounts for many things including:

• Is your content (email or web-based) optimized for different devices?
• Are your content assets delivering on promises made in search of social ad copy?
• Do social messages promoting your content accurately describe what the reader will find?
• Are marketing, sales and operations aligned to clearly describe and deliver on products/services?

via What You Need to Know About Playing High Stakes Content Marketing

Boat Supply Store Talks about Three Brand-New Boats Triton is Adding to Their Lineup

 

Boat Supply Store News Today

An Olympic Rehearsal : News & Features | ISAF | World Sailing

Raritan Engineering Company your boat supply store would like to share with you these topics we thought would be of interest to you this month regarding world sailing.

The Aquece Rio – International Sailing Regatta will act as a dress rehearsal for the Olympic Games with the world’s leading sailors, many of whom will be on the Olympic startline, fine tuning their preparations in Rio de Janeiro, Brazil.

From 15-22 August 339 sailors from 52 nations, racing in the ten Olympic sailing events will put themselves to the test across six race courses, three inside and three outside of Guanabara Bay.

Compared to the test events for other Olympic sports, sailing is unique. A large majority of those competing from 15-22 August will go on to Rio 2016 and in many cases the medallists at the test event will realise their dreams in a year’s time with an Olympic medal around their neck.

In the build up to London 2012, 18 medallists in the test event went on to take an Olympic honour, a statistic that could well be repeated and even bettered at Rio 2016.

With a wide array of exceptional sailing talent the stakes are high. A strong result at the test event can build up confidence and leave athletes with a can do attitude.

The 470 events will be spearheaded by Olympic gold medallists Jo Aleh and Polly Powrie (NZL) and Mat Belcher (AUS) sailing with Will Ryan.

Both the Kiwis and Australians took gold at the 2014 test event and are back in the mix, aiming for another good performance on the journey to retain their Olympic titles.

Boat Supply Store Shares Comments on Boating

“It’s getting busier and busier out on the water, there are new boats and teams out every day… It’s rather exciting,” commented Aleh.

“At the moment everyone is just training, working on their boats and getting time on the water. But next week when we all start moving to the Marina da Gloria – the Olympic Harbour – things will start to ratchet up a little.”

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A week on from Aleh’s comments and Marina da Gloria is a hive of activity. The sailors are in, International Race Officials are arriving and work continues on the marina to ensure it is up to scratch for the Olympic Games.

Whilst the focus is on this week, Belcher, holder of the last five 470 World titles, knows the athletes have their eyes on the ultimate prize within the sport, an Olympic medal, “For all of us, everything, every day we train, every minute and hour, weeks, months, years, it’s all about the Games.

“The regattas we do give us the opportunity to test things where we need to test, to benchmark ourselves, so that throughout the cycle we know where we are at and what we need to work on. And hopefully it will all come together when we need it – at the Olympics,” said Belcher.

The Men’s and Women’s 470 fleets feature 22 and 19 teams respectively. London 2012 silver medallist Luke Patience (GBR), sailing with Elliot Willis will be amongst the frontrunners in the men’s fleet alongside the links of Sime Fantela and Igor Marenic (CRO), Stu McNay and Dave Hughes (USA) and Olympic bronze medallists Lucas Calabrese and Juan de la Fuente (ARG).

2014 World, European and World Cup champions Lara Vadlau and Jolanta Ogar (AUT), London 2012 silver medallists Hannah Mills and Saskia Clark (GBR) and Annie Haeger and Briana Provancha (USA) will be in the mix in the women’s fleet.

Six race courses will be tested throughout the week, three outside of Guanabara Bay and three inside. Courses outside include Pai, Copacabana and Niteroi whilst the inside courses are Pão de Açúcar, Ponte and Escola Naval. All will be tested throughout the week by the ten Olympic sailing events. Click here to view the racing areas.

The Laser fleet is the largest in Rio with 39 sailors registered to sail. The list is packed full of exceptional sailors that have the capabilities of hitting the right note on any given day. Leading the charge will be Robert Scheidt (BRA), Tom Burton (AUS), Tonci Stipanovic (CRO), Nick Thompson (GBR), Pavlos Kontides (CYP), Andy Maloney (NZL) and Charlie Buckingham (USA).

In the Laser Radial, Anne-Marie Rindom (DEN) will be aiming for top spot again after her success 12 months ago whilst Olympic silver and bronze medallists Marit Bouwmeester (NED) and Evi Van Acker (BEL) will also pose a threat.

In the Nacra 17, Billy Besson and Marie Riou (FRA) will be the pair to beat. The vibrant French duo has won two Nacra 17 world titles together, a string of ISAF Sailing World Cup regattas as well as Aquece Rio 2014 gold. They will be hunting for gold again.

Further strong contenders include Jason Waterhouse and Lisa Darmanin (AUS), Thomas Zajac and Tanja Frank (AUT), Iker Martinez and Marina Lopez (ESP), Vittorio Bissaro and Silvia Sicouri (ITA), Mandy Mulder and Coen de Koning (NED) as well as Matias Buhler and Nathalie Brugger (SUI).

Racing is scheduled to commence at 13:00 on Saturday 15 August with racing concluding on Saturday 22 August.

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Click here for the full entry list.

Results

Results from Aquece Rio will be available here – http://www.sailing.org/olympics/rio2016/results/index.php

Links

ISAF Olympic Website – http://www.sailing.org/olympics/rio2016/home.php
Aquece Rio Website – http://www.aquecerio.com/en/
Sailing Instructions – http://www.sailing.org/tools/documents/AqueceRio2015SIFINAL-%5B19017%5D.pdf

Rio 2016 Olympic Sailing Competition

The Rio 2016 Olympic Sailing Competition will take place at the Marina da Glória, Rio de Janeiro, Brazil and will feature 380 athletes competing across ten events.

Racing is scheduled to take place from 8-18 August 2016 and the competition format for all events is fleet racing.

Aquece Rio website – www.aquecerio.com/en

Our Google Pay Per Click Crew Advises-3 Effortless Techniques to Identify Funds for Your Web Content Marketing and Advertising Budget

 

Your Google Pay Per Click Company's Weekly Tip

Denver Integrated Marketing Solutions your Google pay per click company would like to share with you these topics we thought would be of interest to you this month regarding 3 easy ways to find money for your content marketing budget.

This obstacle can be overwhelming at times. While overcoming this obstacle is often a tricky proposition, we want you to know that you can find this budget if we are looking in the right places.

Method One - Calculate the Costs of Unused content

Your Google pay per click specialists knows that first, we need to have a very solid understanding of your organization’s current content costs and utilization. So with this in mind, let’s start by taking a look at the calculating costs.

Step 1: Conduct an audit for a sample of the content your organization is producing. 

Step 2: Then we need to apply the average costs in order to gain a sense for the size of the problem.

For this example, let’s say your organization is creating 1200 pieces of content per year with an average cost of $200 each. Therefore, your organization would currently be spending $240,000 on content every year.

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Next, we need to understand exactly how much of your organization’s content is actually getting used. On average, 60-70% of content goes completely unused; and so we need to remember, content that gets created, but never used is 100% waste of our money and our time.

Your Bing pay per click experts say that based on this information, we can take the organizations current production costs and subtract the amount the amount that gets used to find how much money your organization is wasting on unused content. Then for this example, your organization is wasting between $144,00 and $168,000 on unused content each year.

Method Two - Borrow Budget From Underperforming Digital Assets

The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising).

We know customers are tuning out advertising. $1 spent on digital banner ads will under-perform $1 on content marketing in almost any category.

• The average click-through rate of display ads is 0.1% (DoubleClick)
• Only 8% of internet uses account for 85% of clicks on display ads (and some of them aren’t even humans) (comScore)

Method Three - Approach Flushed Teams with a Partnership Opportunity

Advertising campaign landing pages are another traditionally expensive, yet underperforming digital asset to potentially borrow budget from.

So keep in mind these 3 easy ways for finding money to enhance your content marketing budget, 1)  calculate the costs of unused content, 2)  borrow budget from underperforming digital assets, and 3)  approach flushed teams with a partnership opportunity.

Denver internet marketing company has more information on Google pay per click solutions, Bing pay per click solutions, and 3 easy ways to find money for your content marketing budget.

This post originally appeared on LizBedor.com.

via How To Find The Money For Content Marketing

Reputation Management Denver Offers 3 Incredible Tips to Pick the Perfect Color Scheme for Your Advertising

 

Reputation Management Denver Weekly Tip

Denver Integrated Marketing Solutions your reputation management Denver company would like to share with you these topics we thought would be of interest to you this month regarding

One of the most important elements of your brand name is its visual look. Your clients are going to identify you by your logo design.

Having said that, before developing the appearance of your brand name, you need to comprehend how the psychology of color works, as well as how essential it is to choose the best color for your very own branding.

But the question is, just how important are colors in branding?

Well, research has shown that 93% of shoppers are going to take a look at the visual appearance of your company's logo design, website, brochures, or catalogues and then decide whether or not to make a purchase from you.

Your social media marketing Denver company agrees that the purchase is based on the very first impression of exactly how they perceive and feel regarding your brand.

Which is why, this has to be performed meticulously with proper research and if you've chosen the wrong color, it is going to harm your business brand identity.

The following is a short breakdown of the color theory, which will help you use color more effectively so as to enhance your brand's identity.

Comprehending the Psychology of Color from Marketing and Branding Perspective

There are some companies that underestimate exactly how important the psychology of color is when it concerns branding.

The thing is, many consumers are going to judge services or products based on the colors which are made use of. This, obviously, is due to the fact that colors significantly affect the moods and moods of people.

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The following are a couple of examples of how colors can provoke specific emotions:

Red-- Red is possibly the boldest color you can select. It's associated with passion and excitement as well as with producing a sense of urgency, making it an excellent color choice for limited time promotions or clearance sales.

The color red is also connected with your appetite, which is the reason that numerous fast food restaurants make use of the color in their branding.

Blue-- Blue is related to feelings of tranquility, peace and reliability. You won't see many fast food restaurants using blue in their logos due to the fact that it is linked with curbing your appetite.

However, because it is related to reliability, dependability and trust, you'll find that practically every major social media network utilizes blue as their main branding color, including the top three social platforms-- Facebook, Twitter and LinkedIn.

Green-- Green is related to nature, health, tranquility, and power. Its affiliation with nature is pretty obvious and is one of the primary reasons you see companies or organizations that have to do with the environment use the color green in their branding; for instance, the Environmental Protection Agency.

Purple-- Purple is connected to royalty, respect, wisdom and luxury. It's why the color is often found on the garments of kings and queens centuries ago. The color is additionally said to promote creativity and problem solving.

Orange and Yellow- These two colors are very cheerful and are known for encouraging optimism. They are additionally known for producing a specific feeling of anxiety, which is utilized by companies to prompt impulse buying.

Black-- Black is a tricky color because it could be overwhelming if used frequently. Nevertheless, its use is associated with authority, boldness, elegance, and tradition.

White-- White is linked to purity, simplicity, safety and cleanliness, in addition to sparking imagination due to the fact that it could be viewed as a fresh start.

How to pick the ideal color scheme that's suitable for your branding:.

1) Monochromatic-- This color scheme includes utilizing a singular color in different shades and hues. It helps to create a minimalistic and sleek appearance that is very easy on the eye-- it's a color scheme frequently used by brands online.

2) Complementary-- This specific color scheme makes use of the two hues which are located exactly opposite of one another on the color wheel. It enables you to utilize a larger range of colors and is often used in print media.

3) Triangle color scheme-- This particular color scheme utilizes three colors that are equally spaced on the color wheel to produce a harmonious effect. Web designers looking to produce a bold appearance frequently select this color scheme.

How Companies are Utilizing Color Coordination for Conversions.

In addition to choosing the proper colors for your branding effort, understanding exactly how to utilize color coordination on your site is important for your conversion rate.

There is a psychological concept known as the Isolation Effect which should be employed. It specifies that an item that sticks out like a sore thumb will be more likely to be remembered.

Your Denver search engine optimization specialists suggest that if the background of your web page is just one color, the call-to-action should be a color on the other side of the color wheel-- likewise referred to as the complementary color-- to ensure that it stands out.

The Meaning of Colors in Different Cultures.

It's important to recognize that the meaning of color varies from one culture to another. Although one color may have a positive connotation in one culture, that exact same color may possess a negative connotation in another.

The last thing you want to do is to unintentionally offend an entire society by using a color that is unsuitable for a certain item.

If you don't think that the psychology of color will have that great of an effect on your branding effort, then take for example Pepsi's notorious mistake in South East Asia, that led to them losing the leading market share to Coke.

They chose to change the color of their vending machines to a light "ice blue.".

Unfortunately for Pepsi, light blue is associated with death and mourning in that region.

The psychology of color is something which has to be considered over and over again-- especially when you make changes to your branding, or you are broadening to different parts of the world-- or even different parts of the country.

As you can see, choosing the best color for your branding is extremely important for creating an effective brand and you need to make certain that you keep that in mind at all times-- especially if you plan on broadening your business globally.

So don't forget these 3 helpful tips on how to pick the perfect color scheme for your branding.....1)  Using monochromatic colors;  2)  using complementary colors;  and 3)  using triangle-color schemes.

Denver Integrated Marketing Solutions has more info regarding reputation management Denver, social media marketing Denver, Denver search engine optimization and 3 amazing tips to pick the perfect color scheme for your branding.

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Strategic Marketing Services

Your business potential is something that can be developed into a reality, especially in the online world through strategic marketing services.

Possibilities are always around you. With discernment, you can pick the opportunities that are right for your business. Currently, a couple of possibilities are evident for me and my e-commerce businesses—including business collaboration and creative visioning processes with team members. Indeed, when the creative and business sides of a marketing initiative are fused, remarkable results often ensue.Have you identified all of the possibilities available to you...

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http://websitemarketingpros.com/ SEO Services Canada Internet Marketing Vancouver by Website Marketing Pros is your top choice when it comes to finding the best in SEO services in Canada or for that matter internet marketing in Vancouver. Select the Appropriate SEO Services Provider for Your Business. Are you spending your marketing budget wisely on the right SEO providers? Listed here are 8 reasons why we are the ideal SEO services company for your business. SEO companies will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! Only given that we know we truly are. Here's what sets us apart and why you ought to choose us. We understand the business side of SEO. You'll hear providers discuss SERPs, positions, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next status since we know what you require. We know that exactly what you need is a steady flow of dependable, paying customers who want to buy from you again and again again, and after that refer your business to their friends. You need dedicated followers who will visit your website daily, engage in your content, and share it with their network. That's the emphasis of our SEO process. Call or email us now for a free consultation regarding SEO Services Canada Internet Marketing Vancouver|778-765-1513778-765-1513 admin@websitemarketingpros.com https://www.facebook.com/pages/Website-Marketing-Pros/419279584888968 https://plus.google.com/103545225652738994794/about?hl=en&_ga=1.118027392.801275023.1421428656 https://twitter.com/wm_Pros SEO Services Canada Internet Marketing Vancouver canada seo vancouver internet marketing

SEO Services Canada Internet Marketing Vancouver

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4 Simple Ways On Overcoming Barriers in Landing Tough Prospects

Your Web Development Vancouver Company's Weekly Tip

Website Marketing Pros your web development Vancouver company would like to share with you these topics we thought would be of interest to you this month regarding 4 easy tips on overcoming barriers in reaching tough prospects.

The barriers to delivering your message are great. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers?

You need to give your content a boost by getting it published in media already read and trusted by those high-level prospects.

What content formats and outlets are desirable? They could be:

• A guest post on a highly respected blog serving your industry

• A white paper, video, infographic, or other content posted on the website of a professional or industry association

• An article published in a trade or professional magazine – print or digital

Have the avatar in mind

Be sure to have a clear image of your ideal client. Some call this an “avatar."

You can find more information as well as get assistance on your web development Vancouver specialist and on this topic at http://websitemarketingpros.com/

You need to learn to think like your prospects in order to target media that will be effective in reaching them.

In identifying your avatar, you recognize that the best audience for your particular message is those who provide legal counsel for the oil-and-gas companies because they are tasked with managing liabilities.

Your avatar: Juanita – the head of in-house legal counsel for an oil-and-gas company based in Houston who may have some interest or inclination toward green energy.

Use four facets of your avatar’s perspective

1) Industrial media

Juanita reads media relevant to the oil-and-gas industry.

You don't have a large advertising budget, so you craft an article about how solar power can help the oil-and-gas sector demonstrate due diligence to manage liabilities.

2) Professional or occupational media

Juanita is an attorney. You write an article about the legal aspects of solar power, including a recent legal case or new relevant environmental regulation.

3) Geographic media

Juanita lives and works in Houston, which has an economy that is heavily dependent on oil and gas.

You take on the challenge of the Houston media. You pitch a story about an oil-and-gas company in the Houston area that is getting involved in solar power.

4) Issue- or cause-related media

Juanita is interested in sustainability issues. You create a guest post for one of those blogs and incorporate influencer interviews from people in the oil-and-gas sector who advocate solar energy.

Medium regulates the message

Kelowna website design company suggests that you don’t forget that the publication’s orientation should dictate the content you develop.

Niche publications serving an industry, occupation or profession, geographic area, or cause are often eager to receive informative content provided it is relevant to their readers.

So don't forget these 4 tips on how to overcome barriers in reaching tough prospects.....1) use industrial media; 2) use professional and occupational media; 3) use geographic media; and 4) use issue or cause-related media.

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via 4 Ways to Get Over the Barriers to Reach Tough Prospects

Be Effective With Lead Nurturing By Preventing These 3 Errors

Be Successful With Lead Nurturing By Avoiding These 3 Blunders

Your Denver Advertising Agencies Weekly Tip

Denver Integrated Marketing Solutions your Denver advertising agencies would like to share with you these topics we thought would be of interest to you this month regarding being successful with lead nurturing by avoiding these 3 blunders.

Marketing automation and lead nurturing seem to go hand-in-hand. Yet today it seems despite the widespread use of lead nurturing as part of a demand generation strategy, only 2.8% of respondents stated they are having success with their demand generation programs.

Your Denver internet marketing company says that there are a few common well founded reasons for why so many companies are not really getting the most from their lead nurturing and overall demand generation efforts:

1. Marketing Automation Does Not Equal Lead Nurturing

Just to be clear, lead nurturing is not a feature, it is a type of strategy which is then enabled by technology. Technology is not going to deliver lead nurturing to you, anymore than buying lumber and nails will build you a home. It doesn’t happen automatically. This is going to involve a little bit of work on your part.

You can find more information as well as get assistance on Denver advertising agencies as well as on this topic at http://www.denverintegratedmarketingsolutions.com/services/website-design-and-development/

2. Creating Lead Nurturing Campaigns

A campaign is a point-in-time event that starts and stops. When connecting with the buyer through the multiple steps of the buyer's journey, the goal that you need to have in mind is trying to align your content in order to engage, nurture, and convert the buyer, not just connect via a one and done campaign.

However, we have noticed that when organizations treat nurturing as separate campaigns, this continuous sequence breaks and becomes much less effective for you.

3. Confusing Drip Marketing With Lead Nurturing

Denver marketing firms recommend that lead nurturing should be determined by the buyer’s interactions and behavioral patterns. If your buyers continue to consume your content, then you need to recognize this and you should continue to respond accordingly with relevant and timely content.

Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity.

Your Denver Advertising Agencies Recommend...

Learn more about marketing automation by starting at the beginning with Marketing Automation Simplified

So don't forget these valuable pointers from today. In order to be successful with lead nurturing, these three blunders need to avoided at all costs.....Blunder 1) Marketing Automation Does Not Equal Lead Nurturing; Blunder 2) Creating Lead Nurturing Campaigns; and Blunder 3) Confusing Drip Marketing With Lead Nurturing.

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via The 3 Biggest Problems With Lead Nurturing

Investing in Digital Media is the Secret to Growth

Your Marine Ice Makers Company's Weekly Tip

Raritan Engineering Company your marine ice makers company would like to share with you these topics we thought would be of interest to you this month regarding why investing in digital media is the key to success.

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always been and hope new customers show up. Robalo Boats knew this when launching its new 16-foot walkaround center console and decided to find a unique way to reach those people.

Robalo launched the R160 on social media as well as through traditional channels.

Your marine parts depot says that because first-time boat buyers were one of the many audiences Robalo wanted to reach with the R160, the company believed Facebook would be the most efficient way to target a younger demographic than Robalo typically attracts.

Joe Pegg, regional sales manager at Robalo Boats said, “We figured Facebook would be the best place because you do hit a really wide spectrum of customers.”

On June 16, Robalo launched the boat through four videos: an introductory video, a walkthrough, a partner video with Yamaha educating customers on outboard engines and explaining the benefits of Yamaha, and a testimonials video featuring local Destin, Fla., boaters who were given the opportunity to sea trial the R160.

The social media launch wasn’t just for consumers: Robalo’s dealers also saw the R160 for the first time on social media. Robalo alerted dealers that a new boat was being released but wanted the dealers to be as excited about the buzz as consumers.

Marine Ice Makers Agree With:

Spencer Communications, the ad agency that has represented Robalo and Chaparral for over 30 years, approached the advertising for the R160 through a three-prong attack on social media: they advertised the teaser video, the June 16 launch and the company’s Facebook page.

Mark Spencer, president of Spencer Communications, said the company boosted the Facebook posts, targeting men and women between the ages of 30 and 50 using key words such as center console, saltwater fishing, and more.

One of the largest benefits of using digital marketing is how easy it is to track a campaign's success. Companies can also identify how many people watch the videos, how long they watched, how many people moved from the videos to other pages on the website and more.

Robalo linked the Facebook activity to the company website and has been tracking the campaign's success on both digital mediums. The four launch videos have over 100,000 views between them and Robalo’s Facebook page has tripled its number of likes.

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Spencer said the agency followed models of social media launches from other industries to design the R160 launchSpencer added how easy the teaser campaign and launch were to execute compared to expectations. The agency created the four videos during the standard photo shoot for the R160.

Your cheap boat parts supplier agrees with Robalo who has been able to measure the success of the launch through sales as well. Pegg said several customers have already left deposits over the phone so they can secure one of the first R160s off the line.

Pegg and Spencer both said social media launches would be something Robalo considers again in the future but that much of their advertising decisions are made based on the product.

“We’ve seen the value in investing in getting those product launches and instead of following traditional channels of launching,” said Spencer.

So don't forget just how valuable investing in digital media can be to your success.....by using Facebook to reach those demographics that the usual methods just don't reach.

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via Investment in digital media sparks rewards

Denver Local Search Marketing Services Online

Expand your Brand through Denver Local Search Marketing

If you wish to expand your brand name, boost sales, and grow your business quickly, then you must invest money into your marketing to make it occur with Denver local search marketing .

If you want to grow your brand, boost sales, and grow your business quickly, then you must invest money into your marketing in order to make it take place.

You must invest in digital marketing and advertising. Your company must be very visible in the online world.

Why? Because your potential customers have moved online. This is where they're actively searching for products and services.

Search Engine Optimization

Ninety-one percent of your prospective clients use search engines frequently. This explains the reason that 94 % of companies rank SEO the highest with increasing importance as a resource of leads.

Can people discover you on online search engine?

Local Search

Local search has grown 300 %, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77 %. Your prospective clients are currently using their mobile devices on-the-go to look for local companies and purchase things!

Is your website prepared for mobile commerce?

Denver Local Search Marketing Uses Responsive Web Design

Is your website mobile responsive? 62 % of companies reported an increase in sales soon after developing a mobile-friendly website. Worldwide m-commerce revenues reached $133 billion in 2013, and are going to reach $626 billion in 2018!

Social Media Optimization

Your clients are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others?

Do it yourself or Leave it to the Professionals

Sure, you can possibly do everything simultaneously. From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right to online marketing-- Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc

. Do Something Right now or your Rivals will Squash You

Several of your rivals are already right into online marketing. They already have a responsive site. They are utilizing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are generating, publishing, and distributing their content to broaden their brands.

Doing exactly just what they are currently doing won't be of much help. You must take your marketing up a notch to surpass the marketing efforts of your rivals.

You must thoroughly plan your marketing and advertising budget, and entrust your digital marketing to the experts. This will enable you to focus on expanding your business, keeping your sanity, and keeping in front of your rivals!

Increase in Marketing Budgets

Successful companies calibrate their marketing and advertising budgets accordingly. Research studies show that 60 % of business are planning to enhance their overall marketing and advertising budgets for the year ahead. There was a 26 % average boost in budgets, while 73 % of these businesses increased their marketing budgets by 30 %.

The same research study indicates that 71 % of businesses have increased their digital marketing budgets!

Fundamental Guideline on Marketing Budget Allocation

It is advised to invest at least 10 % of your gross yearly income into your strategic marketing plan. If you're a startup or will be releasing a new product or service, it is recommended to invest as much as 20 to 30 % of your projected annual gross revenue to truly shake things up. Actual marketing budgets in specific industries can reach as high as 35 %.

Yes. It Takes Money to Make Money!

Maximize your marketing and advertising budget by choosing us. Expand your brand name with our superior services-- Responsive Web Design, SEO, Local Buzz, Social Media, PPC, Online Reputation Management, and more.

So get in touch with us now, or send us an email for a free consultation on how to successfully take advantage of your digital marketing budget today!

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