Enhance your site to a mobile-friendly site and control Google SERPs today!

Have you upgraded your website to a mobile-friendly website already?

Not receiving enough traffic for your website? Discover exactly why you need to take the leap to possessing a mobile-friendly site.

April 21, 2015-- the date of the big Google mobile-friendly algorithm update.
Also referred to as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, this is an algorithm update with substantial influence that could result in loss of mobile traffic and mobile customers for you-- if your site isn't mobile-friendly.

Google Pushes Websites to Become Mobile-Friendly
On November 14, 2014, Google introduced its "mobile-friendly" label for mobile-friendly websites on all mobile device searches. Perform a quick search using Google on your phone, and if the website is mobile-friendly, you will observe the "mobile-friendly" label right under the Website address.
Typically, if you are on a mobile device, you will select results with the "mobile-friendly" label and skip the ones without it.
Today, with the Google Mice update, all sites which are not actually mobile-friendly are going to get lowered to web pages 20, 30, or 50-- or even completely disappear from Google search results page on mobile devices ... forever!

Ease of use on mobile devices is the driving factor for this specific update.
Nevertheless, if your site is mobile-friendly, you will most likely preserve your rank on mobile phone search results. Heck, you may also transfer to the very top of the search results!
It's never too late to transform your site into a mobile-friendly site.

Call our team right now for a complimentary consultation, and let the Google Mice Update work for you.

Call or email us now for a free consultation on Denver Mobile Website Design Mobile Responsive Web Design to Increase Your Marketing |720.465.7632 | info@denverintegratedmarketingsolutions.com
http://www.denverintegratedmarketingsolutions.com/
#DenverMobileWebDesign

Emerge as a Successful Brand By Avoiding These 5 Habits

Your Kamloops SEO Company's Weekly Tip.

Website Marketing Pros your Kamloops SEO company would like to share with you these topics we thought would be of interest to you this month regarding becoming a successful brand by avoiding these 5 bad habits. We encounter selfish brands daily and they make the world a worse place.

But how can you avoid being selfish? Your Kelowna SEO company has these helpful suggestions. First you need to be able to spot the selfishness. Finally, I will also share some examples of brands doing the exact opposite and putting extremely valuable services and thinking back into the world in big and important ways.

1. Take any opportunity to cut corners.

Apple has a sad history of failing to take leadership in the issues that they clearly have the funds and industry clout to do if they wanted. Most recently, their use of cheap design for flimsy power charging cords has sparked others to launch products that should be unnecessary to correct the problems. The Solution: What if the world’s most profitable technology company chose to spend more of those profits on being a leader in those industry issues where it could? The point is, when consumers see a brand consistently choosing to maximize profits instead of doing what is right – that is a selfish choice.

2. Pretend to be something they aren’t.

When the “Got Milk?” campaign first came out, it was a brilliant example of focusing exactly on the thing that made their product unique. Lately, though, the same group has a new campaign. This campaign positions chocolate milk as the ideal recovery drink for athletes, which translates into a more dangerous one for kids … that chocolate milk can help them be healthy. You can find more information as well as get assistance on becoming a successful brand by avoiding these 5 bad habits and Kamloops SEO company at http://websitemarketingpros.com/request-a-free-seo-analysis/ The Solution: What if the brands that were promoting these products with high sugar content and questionable health benefits instead started speaking about them in more real terms? Instead of you doing that, be candid about what you are actually selling.

3. Encourage cultural stereotypes.

This past year, one of the worst offenders was Chevrolet – using outdated stereotypes of men to position it’s latest pickup truck as a way to be more attractive to women. Backlashes against these mistakes are predictable and frequent. The Solution: Why not expand and look broader? If a traditionally masculine 112 year old brand like Harley-Davidson can make a big strategic shift to start appealing to women riders, your brand can rethink its approach as well. 4. Make people feel bad about themselves. Fitness and beauty advertising has a bad habit of creating false images of perfection for both sexes that are impossible to recreate in real life. The problem is, even with those the ideal seems too high often and therefore only feels reinforced with those who are already in great physical shape. The Solution: Some smarter brands are finding that the best way to stand apart from this crowd of miracle cure vendors promising wonderful solutions to make you more fit is to be honest about what people hate in the first place and actually focus on fixing that.

5. Help promote stupidity by celebrating it.

Reality television is the world’s best method for celebrating stupidity. Sadly, this has given rise to some very questionable programming, and one of the worst offenders of producing it is the cable network TLC. And the shows are getting smarter at fighting back with convenient data to illustrate that their shows may actually be having a positive effect, like this recent story of how MTV’s show 16 and Pregnant might actually have prevented teenage pregnancy. The Solution: Your Vancouver SEO company has these tips to share. Technically Shark Tank is also a reality show and many people are staying that it may actually be changing entrepreneurship in America today. Just because watching dumb people do dumb things is irresistible for many people doesn’t mean that your brand should be creating it.

The Rise of “Branded Benevolence”

The good news in this is that as consumers and the general public get smarter about seeing through this selfishness – they are inspiring more brands to change. One of the trends I wrote about in Non-Obvious pointed to this evolution of brands making more positive contributions to society and how this “Branded Benevolence” as I called it may be one of the more hopeful trends for business to offer more value back to our society. Among the examples I shared in this trend were CVS deciding to stop selling tobacco products, or Tesla offering to make some of its patents available to competitors, to brands like Coca-Cola driving to drive social change and even bring nations together through clever and viral advertising. Each are examples of brands doing more to rise above selfishness and do things differently. Choosing not to be selfish is hard, but possible. But brands are making that choice every day and it is our challenge to continue to reward them for it. And to find the best way we can to stop supporting those don’t.
Don't forget to avoid these 5 bad habits if you want to become a successful brand....1) cutting corners; 2) pretending to be someone else; 3) encouraging cultural stereotypes; 4) making people feel bad about themselves; and 5) promoting stupidity by celebrating it. Click here for more information on avoid bad habits to become a successful brand, Kamloops SEO company, Kelowna SEO, and Vancouver SEO company.

via The 5 Worst Habits Of Selfish Brands

10 Awesome Things to Remember When Reaching Out to Consumers

Your Vancouver SEO Company's Weekly Tip

Public Domain from pixaba

Website Marketing Pros, Canasia, your best web design company would like to share with you these topics we thought would be of interest to you this month regarding 10 awesome things to remember when reaching out to your consumers. Its time to remind the leaders of marketing departments that they're consumers, too and as such they need to care about consumers and the business they bring to the bottom line. In other words they need to remember they are people, too. You won't lose quality with our Kelowna website design company. And so we give you this question to ponder over....How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.” More often than you think. Ask yourself this question Mr. and Mrs. CMO: Where in the hierarchy of priorities is the customer? Executives at some of the worlds most recognized brands have been heard saying this:

• “I will tell the customer what to like.”
• “They don’t know what they want.”
• “I don’t believe in research.”

This mindset influences every way in a customer experiences a brand and underscores the fact that most retailers give the customer little consideration when developing strategy, product, pricing, marketing plans, etc. You can find more information as well as get assistance on this topic at http://websitemarketingpros.com/services-solutions/web-design-services/ Neglecting to put the customer first will ultimately damage a brand, it’s credibility, relevance, attractiveness, growth and profitability. They will experience a slow decline until they are no longer relevant and desirable. Signs, Signs, Everywhere the Signs CMOs: Read the next section from the perspective of a consumer, then ask yourself if you/your department are guilty of any of them.

1. Customer view. They don’t know who you are. You are a frequent buyer who buys more than a couple of times every year – yet you are not recognized as a valued customer (i.e., part of a loyalty program, given special perks or enrolled in a frequent buyer program).
2. Poor or average customer service. Lackluster, non-responsive, customer service support (in store and online). If customer care service isn’t positive and a great reflection of the brand – you most likely will lose her business.
3. Outrageous shipping & handling fees. Some retailers make as much if not more money off of shipping and handling as they do off of the product they sell. Fair shipping and handling fees are needed.
4. Poor inventory management. Not carrying your size or consistently running out of your size or promotional items.
5. Asking for input. They don’t frequently ask how they are doing or what can they do better. Worse yet, when given feedback they do nothing about it.
6. Clueless sales staff. Their store sales associates have no idea who you are although you frequent that store.

Your Web Design Vancouver Company recommends giving these questions some thought. Are you guilty of any/all of these Mr. and Mrs. CMO? If you were a consumer, what would you do? You would probably let them know that you need to see a change — a greater focus on you ‘the customer’ or you will switch to another retailer who really values your business and makes you their number one priority. So don't forget those 6 important reminders when reaching out to your consumers, 1) think of the customer's viewpoint, 2) the importance of customer service, 3) keeping reasonable shipping fees, 4) keep better track of inventory, 5) asking for input, and 6) keep your sales staff well informed. Click here for more information to help your company "reach out" to your customers. via Why CMOs Need To Remember They Are Consumers, Too

15 LinkedIn Sales Triggers You Can Use to Your Advantage

Your SEO Company in Canada Weekly Tip

Website Marketing Pros your Canada SEO Company would like to share with you these topics we thought would be of interest to you this month regarding 15 LinkedIn sales triggers that you can use to your advantage.
Public Domain from pixabay


via 100 Things You Are Doing Wrong on Social Media What is the key to social selling success? The answer may not be as difficult as you think. The key to social selling success is to fish where the fish are. But you do know what to do when you get a nibble on the line?

We already know that there are more than enough customers willing to "bite" on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message! You won't lose quality with our Canada SEO Services Company. Here is just some of the research that we have found extremely beneficial.

Top 3 Reasons Why It’s So Important To Pay Attention To Social Selling Triggers

1. Get on their buyer’s journey radar
2. Nurture a relationship with a prospect, who is not ready to make a decision
3. Accelerate the sales process by adding value with content and insight

The biggest insight from this research is that your customers consistantly use social media and expect to engage with one of two groups of people – either with you or your competition! You can find more information as well as get assistance on this topic at http://websitemarketingpros.com/request-a-free-seo-analysis/ But the big question is, do you know when and how to engage potential customers with your network? Do you understand the sales triggers giving you the permission to connect? An SEO company Canada would like to share these LinkedIn Sales Triggers with you.

Recognize These 15 LinkedIn Sales Triggers To Help You Achieve Social Selling Success

1. Your LinkedIn profile is viewed
2. You receive an invitation to ‘LinkIn’
3. Contact accepts your invitation to ‘LinkIn’
4. Contact changes a job
5. Contact gets a promotion
6. Contact has a birthday
7. Contact has a work anniversary
8. Contact is mentioned in the news
9. Contact updates something in their profile – photo, summary, etc.
10. Your LinkedIn blog post is liked
11. Your LinkedIn blog post is shared
12. LinkedIn blog post is commented on
13. Daily update is liked
14. Daily update is shared
15. Daily update is commented on

Do you really understand how to use your expertise and reputation to hook into the buyer’s journey? Customers provide 15 social selling triggers. Pay attention to them to you know when you can begin to ‘reel in the fish!’ So don't forget those simple reasons why you need to recognize those sales triggers......and you'll be successful. 1) Get on their buyer’s journey radar 2) Nurture a relationship with a prospect, who is not ready to make a decision 3) Accelerate the sales process by adding value with content and insight.

Website Marketing Pros providing SEO Services in Canada was happy to share this important social media update with you!

Click here for more information on how LinkedIn sales triggers can be used to your advantage.

via 30 LinkedIn Sales Triggers

Facts You Need to Know Why Bold Tags Won't Help Raise Ranking

Your Vancouver SEO company's weekly tip.

Website Marketing Pros your pay per click advertising specialist would like to share with you these topics we thought would be of interest to you this month regarding some facts you need to know why bold tags won't help raise ranking. Now, SEO communities have been playing with the concept of giving bold tags to as many keywords as feasible in the idea that doing this will enable them to rank better. Having said that, we understand that this particular method is viewed by Google as being Keyword stuffing. Therefore, we have performed an experiment in order to reveal the effects of stuffing bold tags into keywords, even though the keywords density is low.

Our team will be using RankReveal for the ranking tracking throughout this specific experiment. SEOpressor is going to be used to reveal bold tag over-optimization indication. The experiment began on 10 June 2015 by utilizing the real article "7 Nifty Ways To Boost Your YouTube SEO".
On the 10 of June 2015, the following changes are made to the article:.

Transformed all bold tags to strong tags.

Your internet marketing Vancouver company has these suggestions for you....Stuffed strong tags into the all Keywords till the SEOpressor plugin Over-optimization. Warning goes off when the on page tags are over-optimized.

The article "7 Nifty Ways To Boost Your YouTube SEO" is ranked 64th for "YouTube SEO" Keywords on 10th of June 2015 (Event D). But on 11th of June 2015 (Event E), as we expected, this article experienced a quick ranking drop to 84th due to the on-page tag changes. You can find more information as well as get assistance on this topic at http://websitemarketingpros.com/services-solutions/local-buzz-services/

On the 15th of June 2015, our team chose to revert the article "7 Nifty Ways To Boost Your YouTube SEO" back to its initial form. "Voila"! On 16th of June 2015 (Event F), the ranking went back up to 63 once again.

Interestingly, another article, "6 Valuable Lessons To Avoid Google Penalty" composed by the exact same Writer, experienced a considerable position drop from number 20th to 51st on 10th of June 2015 (Event A) for the keywords "avoid google penalty", about the exact same day that the ranking for "7 Nifty Ways To Boost Your YouTube SEO"dropped. Both articles possess no significant relation to each other other than the fact that both were written by the very same author. Reputation management Canada company has this tip to pass on...Coincidentally, on the very same day of 16th of June, 2015, when the rank for "7 Nifty Ways To Boost Your YouTube SEO" climbed back to number 63rd, the ranking for the article "6 Valuable Lessons To Avoid Google Penalty" rose back to 25th as well. (Event C).

What We Learnt from This specific Experiment.

Bold or strong does not matter:- We do not think that changing Bold tags to strong tags affected the rank drop, because as Matt Cutt mentioned, "There is absolutely no difference between bold and strong in SEO.".

So, we believe altering the bold tags to strong tag is certainly not a significant contributing factor for the drop in rank. (Please keep in mind that this is different from stuffing bold tags).

Be Careful about your author markup:- This is not a coincidence that both articles experienced a drop in rankings around the exact same time. It is undetermined whether Google will lose rankings for all articles by the same author if it determined that one article of the Author's is perceived spammy material.

Having said that, it could be said that there is a high possibility that Google is keeping an eye on "class="author-time" or "Brian" markup as an indicator to identify a spammy author.

According to Bill Slawski in one of the Google patents, he does mention that Google does take Authorship as an indicator. If one of the content is altered to become spam material, Google will definitely penalise all the writer's content.

Say "No" to Spamming bold tags:- Google is not taking the spamming of strong tags lightly based on above observations from the study demonstration. Stuffing bold tags will lead to rank drop for sure. This is specifically true if you customize indexed web content in order to improve ranking. Therefore, any adjustment of indexed web content ought to be done only if it's a refreshing text, for including high quality sections or for adding quality outbound links. So don't forget these helpful reminders about why bold tags won't help necessarily help raise your ranking, but could in fact damage your ranking quickly. Click here for more information on facts you need to know why bold tags won't help raise ranking. via 25 Posts to Inspire Independent-Spirited Writers Everywhere

4 Helpful Tips for Repurposing Posts As Videos

Your Website Design Denver Weekly Tip.

Denver Integrated Marketing Solutions your website design Denver company would like to share with you these topics we thought would be of interest to you this month regarding 4 helpful tips for repurposing posts as videos. Your Denver web development company knows that writing blog posts can be hard work. The image here shows idea for re-using that content – starting with blog information you can end up with slides for a presentation which in turn become video.

Stage one – is it worth converting blog posts to video?

Not all blog posts should be re-used. Personally, I’d recommend only converting slides which

• Took a lot of research effort compared to the amount of output you got from that work
• Are reasonably long (video shortens delivery time to people a lot of the time)

Stage two – creating slides

Start by breaking your blog into ‘conceptual slides’. That (more or less!) implies that your default idea should be a slide for each paragraph. As a presentation skills trainer I encourage clients to have very little on their slides in terms of words and up to a point that is still true for movies. You can find more information as well as get assistance on website design Denver topics at http://www.denverintegratedmarketingsolutions.com/services/website-audit-reports/ This is, brutally, because people don’t have you there to keep their concentration. All they have is content – which means there needs to be more of it! Video also sucks the energy out of slides, so consider ways to make them ‘high energy’. Don't just use bulleted points. You need to keep things moving to increase the energy. For example:

• If you have bullet points fade them in one at a time as you talk over them
• Think about using images to increase the emotional content
• Animations are a godsend!

Take, as a very simple example, you’re talking about some kind of processes with stages: instead of listing the stages consider icons or images to represent the stages and then animate the movement of something through those stages. Remember that to keep the tempo of your video moving, too. That means you can’t have nearly as much information on any slide.

Stage three – creating movies from your slides

Your Denver web development solution recommends these other helpful tips. Firstly you could buy some decent video software and import your images as slides. Record you audio as a voice-over once you’ve got the slide durations sorted out. You’ll need to re-re-re-re-record this, so don’t be afraid to set aside far more time than you think you need. Secondly, you can record things inside PowerPoint (PPT). PPT allows you to run your slides as though you are presenting live and to record a voice-over. Whatever you do, I recommend an external microphone. At the top end of the spectrum you can buy a dedicated podcasting microphone but if you want a mid-range compromise, buying a simple headset with an attached mic work nicely. Consider adding background music. Make sure that just like for the images you use, you own the rights to include the music!

Quick tip – whatever software you use, make sure you use ‘auto-ducking’. This means that when you start to speak, your background music is automatically dropped in volume (typically to about 40% but you can modify this if you like).

Stage four – get it out there

The easiest option is to put it on YouTube and that’s the de facto standard (not least because it’s owned by Google and is being increasingly integrated by them into their other products) but it’s not the best. Whatever hosting you decide on make sure you

• Get their help and tips on how to embed your videos on your own Facebook pages, blogs etc
• Take the time to create and upload a bespoke thumbnail image.

What’s the latter for? It’s so you can decide exactly what static images linking to your video look like – for example on sites that link to it. This is where I put my videos to share when I don’t want them on my ‘real’ channel. Notice that three of the four videos taken of me with an iPhone all show thumbnails of me with my eyes closed! So don't forget these 4 tips....1) It IS worth converting blog posts to video; 2) create effective slides; 3) create movies from your slides; and 4) get them posted immediately.

Click here for more information on 4 helpful tips for repurposing posts as videos, website design in Denver, and Denver web development.

http://kud.nu/3423x54874710 Helpful Tips For Repurpose Posts as Videos

Local Branding in Fresno

Claim, protect, and develop your brand today on social media, blogs and local directories before somebody else does!

Yes, the next most important thing to do in order to safeguard your brand after obtaining your domain name, is to also protect your account names and profiles on various web properties.

Did you know that 93 % of the world's top 100 brands that had their matching Twitter handles owned by somebody else at some time?

This is a branding nightmare.

Don't let this happen to you.

More info

Local Branding in Fresno

Claim, protect, and develop your brand today on social media, blogs and local directories before somebody else does!

Yes, the next most important thing to do in order to safeguard your brand after obtaining your domain name, is to also protect your account names and profiles on various web properties.

Did you know that 93 % of the world's top 100 brands that had their matching Twitter handles owned by somebody else at some time?

This is a branding nightmare.

Don't let this happen to you.

More info

Local Branding in Fresno

Claim, protect, and develop your brand today on social media, blogs and local directories before somebody else does!

Yes, the next most important thing to do in order to safeguard your brand after obtaining your domain name, is to also protect your account names and profiles on various web properties.

Did you know that 93 % of the world's top 100 brands that had their matching Twitter handles owned by somebody else at some time?

This is a branding nightmare.

Don't let this happen to you.

More info